Let’s Race Wisconsin!
Tour of America’s Dairyland — the nation’s largest competitive road cycling series in the U.S. — tackles a rebrand for their 10th Anniversary.
For the past ten years Tour of America’s Dairyland has brought world-class bike racing to unique communities in Southeastern Wisconsin. Today, the series has grown to 11 consecutive days in 11 different cities, offering fun and exciting experiences for cycling enthusiasts and spectators. In 2017, I was part of the team working with Untitled Creative Studio to help rebrand the Tour for their 10th anniversary.